Protect your brand identity and build lasting business value through strategic trademark registration
What is a Trademark?
A trademark is a distinctive sign, symbol, word, phrase, logo, or design that identifies and distinguishes the source of goods or services of one party from those of others. It's your brand's unique identifier in the marketplace.
™
Unregistered Mark
Basic common law rights
®
Registered Mark
Full legal protection
SM
Service Mark
For services, not products
How It's Used
On products, packaging, and marketing materials
In advertising and promotional campaigns
On websites, social media, and digital platforms
In business contracts and legal documents
Why It's Used
Establish unique brand identity
Prevent unauthorized use by competitors
Build customer trust and loyalty
Create valuable business assets
Key Benefits of Trademark Registration
Legal Protection
Exclusive rights to use your brand name, logo, and identity in your business category.
Brand Value
Increases business valuation and creates a valuable intangible asset for your company.
Market Recognition
Helps customers identify and trust your products/services in the marketplace.
Competitive Edge
Prevents competitors from using similar marks that could confuse customers.
Impact on Your Business
With Trademark
Legal recourse against infringement
Ability to license and franchise
Enhanced credibility and trust
Protection in multiple territories
Asset for business valuation
Without Trademark
Risk of brand theft
No legal protection
Limited expansion opportunities
Vulnerable to copycats
Difficult to establish brand identity
Registration Process
1
Search & Analysis
Check if your mark is available
2
Application Filing
Submit application with required documents
3
Examination
Trademark office reviews your application
4
Publication
Mark published in trademark journal
5
Registration
Certificate issued upon approval
1
Search & Analysis
Check if your mark is available
2
Application Filing
Submit application with required documents
3
Examination
Trademark office reviews your application
4
Publication
Mark published in trademark journal
5
Registration
Certificate issued upon approval
Indian vs Global Trademark Law
India
Governed by: Trade Marks Act, 1999
Authority: Controller General of Patents, Designs & Trade Marks